When I was younger, I really enjoyed visiting my local used record store. There was always something cool about walking into a sea of thousands of amazing albums I had never heard before and looking for something new and enjoyable. Sometimes you’d hit it big and sometimes you’d run across something really weird, bit it was always a fun experience.
But strangely enough, I very rarely walked out with a purchased album. Sure there was more great music there than I would ever be able to listen to in my lifetime, but in a way it ended up causing more problems than it solved. You see, I’d have to take the time to listen to all of those albums in the store to know which ones were truly my taste, and frankly that was a lot of effort. So I’d usually ultimately go on a friend’s recommendation rather than truly explore for myself.
People used to wonder back then how a relatively expensive music download service would ever take off when there were cheaper local options like my used record store. But to me the most revolutionary new feature was not the “purchase” button, but the “search” box coupled with previews. With an entire catalog available at the click of a button, good music was easier than ever to discover. In my opinion breaking that barrier between the massive sea of music options and the ease of finding the right music for you was the key in driving the entire industry forward. It’s about connecting people to artists.
I’ve applied a lot of that experience to Portfolio Charts, and it’s probably why the single tool I’ve spent the most time on is the Portfolio Finder. If the Portfolios section is about showcasing the most popular albums, the Portfolio Finder is the app that lets you dig through the ocean of undiscovered talent for something truly original. It’s been an ongoing project, and today I’m happy to announce the next iteration that should make it easier than ever to discover a portfolio idea to meet your personal investing goals.