Based on the tidal wave of new traffic, there’s a very good chance that you’re reading this thanks at least in part to the tremendous review that Portfolio Charts received today from The Reformed Broker.

The article was completely unsolicited and blew me away, and after speaking with Josh I can vouch for the fact that he is a truly helpful and insightful guy.  If you’re one of the few not reading his blog already, start today!

Beyond his eye for new tools, I particularly appreciate his thoughtful perspective on investor emotion that is far too uncommon among investment advisers today.

Talking about the feel of a portfolio is important because the end investor is a human being – an emotional person who’s got to live with an asset allocation, not just cooly glance at the results, dispassionately from afar. No one is immune to the fear and greed that makes living with an asset allocation – even a good one – so difficult to do.

Read the whole thing.  He nailed it.

The idea of evaluating a portfolio not only for one’s financial needs but also for their emotional needs is prescient.  If all investors and advisers had such a mindset up-front, they’d likely be a lot happier and wealthier in the long run.

To all the new visitors here, welcome!  Take a look around, and feel free to contact me if you have any questions.