Everyone loves a good cup of coffee. It’s one of the most popular beverages in the world, and if one were to poll a random group of passers-by on the street it’s very likely they’d find a good percentage of people who identify as frequent coffee drinkers. But offer those biggest fans a free cup of home-brewed coffee, and there’s no guarantee they’ll like it. While people often talk about coffee in universal terms, everyone has a specific type and combination of ingredients that they like best and a caramel macchiato with extra foam tastes much different than a strong coffee served black. The devil is in the details.
Stocks are kind of like coffee in that regard. Lots of people love them and sing their praises, but that doesn’t mean that all types of stocks are equally appealing to all people. Walking into a fancy coffee shop with a big menu and just asking for “coffee” may not necessarily yield the results you will like, and walking into your brokerage and announcing “I’d like some stocks, please” might elicit a few funny looks. What types of stocks? The ones you choose may drastically change your portfolio outcome, and lumping them all together as a single homogeneous entity sorta misses the point. In coffee and in stocks, it’s important to be specific.